Eat Well. Do Good. Feel FaBOOlous!

By invoking the spirit of bayanihan, we are challenging narrow mindsets and industry practices that feed poverty not Filipinos, to liberate the local market from foreign brands with our own world-class answer of dairy deliciousness from our noble carabaos.

Choosing Wellness

with local, naturally
nutritious options

Choosing Wellness

with local, naturally nutritious options

nothing beats the goodness of fresh milk from grass-fed carabaos, certainly not by price-driven foreign brands with their fillers and heavy processing. Local doesn’t mean low-qual, and once you taste the wholesomeness of fresh, you wouldn’t settle for milk powder-based versions again.

Ending Poverty

one premium product
at a time

Ending Poverty

one premium product at a time

we pay a premium for milk we buy from small-hold farmers. Their high-quality milk allows us to produce premium products to fund services that enhance the quality of life of our farmers, such as GK values formation, emergency health insurance and educational scholarships.

Enriching Filipinos

sharing the
value chain

Enriching Filipinos

sharing the value chain

"I dream of Filipino brands which will be globally recognizable, Filipino brands that do not leave the poor behind.” – GK Enchanted Farm Manifesto

by replacing our colonial mentality with our "bayanihan" spirit, we are developing a world-class brand of pride-worthy products with the poor as our dignified partner, and promoting a culture where Filipinos are producers of excellence, not consumers of mediocrity.

Meet the Cream Team

We’re audacious believers, once-upon-a-time strangers before we entered the gates of GK Enchanted Farm, where we came out inspired to CalaBoorate and build the collective Filipino Dream.

team1

Marie P. Cavosora
(Founder, CEO)
Dreamweaver and Doer

team1

Marie P. Cavosora
(Founder, CEO)

Dreamweaver and Doer

25+ years International Advertising, Marketing, and Business Development, Phi Beta Kappa Honor Society

As the Dairy Godmother, Marie wants to awaken the inner child in each one so we can all believe and manifest the dairy delicious dream of a FaBoolous Philippines for all!

 

team4

Jen Viloria
(Co-founder, CFO)

London-based Finance Femme Fatale


team4Jen Viloria
(Co-founder, CFO)

London-based Finance Femme Fatale

Portfolio Management andInvestment Brokerage, Social Impact Investor, the first Filipina local hire by one of London’s venerable financial institutions

Jen is the reason why Marie started at GK Enchanted Farm, so you can say she is the Dairy Godmother's Godmother, helping grant wishes with her flair for numbers.

team2

Titos Ortigas
(Co-founder, CTO)
Tech Solutions and Social Enterprise guru


team2Titos Ortigas
(Co-founder, CTO)

Tech Solutions and Social Enterprise guru

Sustainable Entrepreneurship, Tenured Pepsi Cola Professor at Asian Institute of Management

When not steering CalaBoo into profitability and sustainability through hi-tech means, Titos is busy delivering puns and punchlines as he dreams of fresh carabao milk on rice with a pinch of salt.

 

Special mention to our early believers and champions on the ground: Angel Umali, Alex Lacson, Patricia Prodigalidad, Cedric Mabilotte, Rom Alo, Steph Asi de Castro, Lex Remalante, Clouds Lunn, Grellyn Paoad, Louie Cudo, Trixie Odiamar and Clement Debosque.

1

The CalaBoo Cuento

What happens when you fall in love with your country for the first time and then again and again?

You’d want to bottle it and share the feeling with everyone you encounter. And that’s what CalaBoo is about: sharing the taste of love. Naturally.

I am fortunate enough to have lived the American Dream: to scale the corporate ladder in the Big Apple, work on big brands such as Pepsi and Disney, and then branch out to Singapore, Toronto, San Francisco and even Amsterdam. But what I achieved outward eventually drove me deep inward, prompting my own “Eat, Pray, Love” journey from the heights of the Himalayas: India, Nepal, Tibet to the jungles of Peru and the mountains (and beaches!) of Palawan. Only to find myself falling deeply in love with The One. And that’s my country, which I am serving by loving the poor as my family, as inspired by Tito Tony (Meloto). It’s a bit corny, for sure. But it’s true.

And it gets cornier. Because it’s this love that has fuelled me to dare to dream bigger: to dream the Filipino dream of ending poverty in our lifetime. And I owe it to Tito Tony and his tireless, unrelenting love for the people on the ground. I met Tito last September 2014 when I visited GK Enchanted Farm at a time when I was considering moving back to the US. That 5-hour personal tour by Tito himself turned into a two-year (and counting!) stay at the farm, where I initially joined as a volunteer, then as part of the management team and finally, now as a social entrepreneur.

With Tito Tony I found great resonance, especially when he would exhort: “The highest competence is to love.” “When you dream for your country, it can’t be small.”

Living in a GK community and mingling with the masses, I would have moments when I’d get choked up as I witness how truly big-hearted (“Kumain ka na? Anong gusto mo, pagluluto kita.”) and stout-hearted (“Kaya natin ‘to”) Filipinos are. I can’t help but feel such intense pride for being Pinay. Because, to quote the GK Enchanted Farm manifesto, “God did not make a mistake in creating me Filipino.”

Founding and leading CalaBoo is my faith journey. It is the highest expression of who I am, as I learn to love fearlessly everyday. I am insanely blessed and fiercely grateful for having found my purpose and meaning right in my own backyard. At last, I am home.

Marie P. Cavosora is the founder of a social enterprise with GK Enchanted Farm, CalaBoo Creamerry, whose mission is to uplift lives of smallholder farmers while developing the market for branded, high-value, naturally nutritious dairy products from grass-fed carabaos through social public-private partnerships. She dreams for CalaBoo to become the Human Nature of Dairy.

As a balikbayan, she brings over 20 years of advertising and marketing some of the world’s biggest brands for companies like BBDO, OgilvyOne, and Kraft Foods in dynamic cities as New York and Hong Kong. She graduated from Poveda and received a full scholarship at Mount Holyoke College, the oldest academic institution for women in the United States, where she graduated magna cum laude and was inducted to the Phi Beta Kappa honors society; she has a Masters degree in Mass Communication from VCU Brandcenter in Virginia. Prior to moving back to the Philippines, she founded a wellness center in San Francisco where she focused on self-love and self-knowledge through mindfulness practices.

If you’re interested in building the Filipino dream with her Cream Team, she can be reached at marie.calaboo@gmail.com or +63 915 464 4178.